AWARDS
Webbys - Honoree - Best Use of Earned Media
AFAQS Foxglove Awards - Gold - Best Use Of Instagram
AFAQS Foxglove Awards - Gold - Best Innovation In Digital
CIDCA - Bronze - Viral Marketing Campaign
CIDCA - Shortlist - Viral Marketing Campaign
CIDCA - Shortlist - Media Innovation
ABBYS Goafest - Shortlist - Digital & Mobile - Best In Platform Innovation
By sifting the Indian festive traditions, we were able to grasp the niche moments of the festive season that millennials could relate to. We gave a modern twist by playing with the local slang, giving a makeover to deities, and crafting messaging around styling; we were able to get the attention of millions of millennials through a basic GIF with the Reliance Trends logo attached to it. Eventually, giving the brand millions of a digital impression when people used it on their stories.
The GIF Fest!
Fully Festive GIF Pack
An award-winning campaign targeting the millennials on social media during the Indian festive season.
Graphic Design | Content Design | Digital Marketing
COMPANY
Brave New Word
Bangalore, India
TIMEFRAME
October, 2019
Client Story
Reliance Trends is a leading lifestyle retail chain that
comprises one-third of the Indian market. To boost their digital engagement during the festive season,
we were tasked to come up with a campaign that millennials could connect and engage.
ROLE
Graphic Design Team
Content Creation
TEAM
Content Development Team
Graphic Design Team
Marketing Team
